Privacy and Personal Data Protection Policy

Personal identifiable information - an asset, a trust and a responsibility 

At Antura, it is important to us that you feel secure and have confidence in how we handle your personal data – whether you are a customer, employee, supplier or user of Antura. This policy describes how Antura works with privacy and data protection, and how we always strive to follow these principles:

• Request and process personal data only lawfully, for a lawful purpose, and only to the extent relevant for that purpose.

• Never retain personal data for longer than necessary for customer care, customer relations or efficient delivery of Antura’s products and services. Thereafter, the data shall be deleted.

• Maintain transparency about which personal data is stored and for what purpose.

• Correct inaccurate personal data and delete personal data if requested by the data subject.

If you are a customer of Antura

Antura stores personal data about individuals who have been designated by the legal contracting party, i.e. Antura’s customer, as contact persons in relation to Antura. You may be a designated contact person for contractual or commercial matters, a system administrator, a system owner, or otherwise have a dedicated responsibility relating to Antura’s products and services.

In order for Antura to contact you and provide you with the best and most appropriate service possible, we store basic contact information about you, including your name, role, email address and telephone number. Without collecting, storing or processing unnecessary information or personal data, we may occasionally use your personal data for email communications, selections and basic customer care analyses.

If you no longer have your role as a contact person in relation to Antura, but your organisation remains a customer of Antura, we will normally continue to store your contact details. If your information is stored in any of our systems, you will notice this by regularly receiving information from us by email. You are always given the opportunity to be permanently deleted from our systems. In that case, click HERE to access the form for deletion of personal data and information.

If your organisation is no longer a customer of ours, your personal data will be deleted within a maximum of 10 years.

If you are a user of Antura

If you use Antura in your professional role, this means that your employer or principal has purchased Antura as a service or product. This also means that your employer or principal is the data controller, and you should contact them if you have questions about how your personal data is processed in Antura within your organisation.

As a rule, Antura has no opinion on, or knowledge of, what information our customers store in Antura or for how long the information is retained.

Antura as a supplier

Antura provides support and consulting services, which normally means that a limited number of people at Antura have technical access to a specific customer’s Antura environment through an administration account, for the purpose of troubleshooting and otherwise assisting the customer. Since Antura has access to these environments, Antura acts as a data processor.

Antura takes appropriate technical and organisational security measures, in line with industry standards, to ensure that your information is protected from unauthorised access. Only a limited number of our employees have access to information about you that is stored in our customers’ environments, and their handling of such information is strictly regulated. Which Antura employees have access to which environments is carefully governed and monitored through an internal procedure.

Antura has appointed a DPO, Data Protection Officer, and a CISO, Chief Information Security Officer, who represent Antura in privacy-related matters. If a personal data incident should occur, Antura has procedures in place for reporting and managing such incidents.

Antura Projects as a product or service

Antura enables the data controller to provide data protection by default through functions and settings built into the product. When a user is registered in Antura, only a small amount of information is required to create a user account. Only first name, last name and email address are mandatory. Any additional information entered is determined by the customers themselves.

Data that is only relevant and useful for a certain period of time is automatically deleted by default, without requiring any further configuration. It is also possible to adjust the period for which this type of data is retained.

Access to personal data is best restricted by using the built-in authorisation system in Antura. This makes it possible to ensure that the right people have access to the right personal data. Furthermore, users must always be logged in to Antura in order to view any information, which means that personal data is never available to an unlimited number of people.

In order for the data controller to have the tools needed to implement appropriate safeguards, Antura includes functions that facilitate data minimisation, pseudonymisation and deletion of data. This is known as data protection by design.

Antura will never use your personal data stored in Antura for any purpose other than helping and supporting your employer or principal in their operations, in accordance with the agreement entered into between the parties.

If you are a potential buyer of Antura Projects

Antura stores personal data about people we meet at sales meetings, trade fairs, conferences and other meetings with you as a potential buyer of Antura.

The personal data processed for this purpose consists of basic contact information about you, including your name, role, email address and telephone number. This personal data may be retained for up to ten years, as sales cycles in our industry can sometimes be very long. The legal basis for this processing is a balancing of interests, i.e. legitimate interest.

The purpose is to provide you with the best and most appropriate service possible in your contacts with Antura, without collecting, storing or processing unnecessary information or personal data. You are always given the opportunity to be permanently deleted from our systems.

If you use Antura on mobile devices

In these cases, the device’s web browser of your choice is used, and browser permissions are managed in the same way as when using the internet in general. You can take photos and attach images and documents to items in individual projects. These images, documents and files are stored on the Antura server. The same principle applies to documents uploaded to the project’s file archive via the device.

If you are an employee, partner and supplier to Antura

If you have an ongoing or previous relationship with Antura as an employee, contractor, partner or supplier, we have stored personal data about you. The purpose of this storage is strictly business-related, i.e. Antura needs to use the personal data in order to pay salaries, pay invoices, pay taxes and fees, contact the correct representatives, and similar purposes.

The data is stored for a maximum of 10 years after the employment, assignment or partnership has ended. Thereafter, your personal data will be deleted from our systems, but may of course be registered again if we meet under new circumstances.

If you visit our website

When you visit Antura’s website, we may process personal data and technical information about your visit.

We use this information to:

• analyse and improve the website’s functionality, content and user experience,

• measure the effectiveness of our marketing,

• follow up on campaigns and conversions,

• display relevant advertisements and measure the results of advertising,

• identify companies that visit our website and understand interest in Antura’s products and services,

• manage and follow up on contact requests, demo bookings and other forms.

For these purposes, we use tools such as Google Analytics, Google Ads and Leadoo.

Google Tag Manager is used to manage and load scripts, pixels and tags on the website, for example for Google Analytics, Google Ads and Leadoo. Google Tag Manager helps us control when different tags are activated, including based on your cookie and consent choices. Google Tag Manager is not used in itself for analytics or advertising, but the services activated through Google Tag Manager may collect information as described in this policy. Google describes Consent Mode as a way to adapt how Google tags work based on the user’s consent choices.

Google Analytics is used for statistics and analysis of how the website is used. The information helps us understand which pages are visited, how visitors navigate the website and how we can improve content and functionality.

Google Ads is used for advertising, conversion measurement and campaign follow-up. This means that we can measure whether an advertisement leads to, for example, a visit, a contact request or a booked demo. Google states that its advertising and measurement cookies may be used for purposes such as analytics, advertising, personalisation and measuring the effectiveness of advertisements.

Leadoo is used for chat and bot functions, forms, lead generation and conversion analysis. Leadoo bots may be displayed without consent to analytics cookies, in a similar way to a contact form. If you provide information in a Leadoo bot or form, such as your name, email address, telephone number, company or message, we process this information in order to manage and follow up on your request.

Leadoo’s visitor tracking and analytics are only activated if you have given your consent to statistics or analytics technologies. Leadoo may use technologies similar to cookies, such as browser memory, local storage, session storage and eTags. Such technologies are treated in this policy as cookies or similar technologies.

The legal basis for processing carried out through non-essential cookies and similar technologies is your consent. You can change or withdraw your consent at any time via our cookie settings on the website.

If you provide information to us yourself, for example through a form, chat or demo booking, we process the data in order to manage your request and contact you. The legal basis is normally our legitimate interest in being able to respond to and follow up on your request, or to take steps at your request prior to entering into a potential agreement.

Personal data collected for marketing and sales purposes is not retained for longer than necessary for the purpose. Information about potential buyers may, as described above, be retained for up to ten years, as sales cycles in our industry can sometimes be long.

Policy for cookies and similar technologies

A cookie is a small text file that is stored on your computer, mobile phone or other device when you visit a website. We also use similar technologies, such as local storage, session storage, pixels, tags and other tracking technologies.

Cookies and similar technologies may be used to make the website work, to save settings, for statistics and analytics, to measure marketing, and to display or follow up on relevant advertisements.

Under applicable cookie legislation, website owners must provide information about which cookies are used, their purposes, retention periods, whether they are third-party cookies, and what type of information is collected. Consent must be given actively and must be possible to withdraw. Necessary cookies are exempt from the consent requirement.

Cookies and technologies we use

Consent and changing cookie settings

When you visit our website, you are given the opportunity to choose which cookies and similar technologies you want to consent to. You can accept all, reject non-essential cookies, or make more detailed choices by purpose.

You can change or withdraw your consent at any time via the Cookie Settings link at the bottom of the website.

If you do not consent to analytics or marketing technologies, such tracking will not be activated. Functions that are necessary for the website, or that you actively use yourself, such as forms or bot functions, may still be available.